British Muslim Magazine

Introducing Helen Latifi Headwear


There has long been a need for functional and fashionable headwear for the self-confident woman who embraces life and is faithful towards her surroundings, beliefs and values.

Helen Latifi headwears strive to strengthen the woman’s self-image by combining an aesthetic modern style with a sophisticated edge, making her look outstanding, feminine and alluring.

With our headwears we want to make the daily lives of women easy and comfortable, which is why we have designed a headwear collection which is pinless, instant and ready to wear.

Our collection includes beautiful headwears and blouses made of the finest lightweight, luxurious and breathable fabrics, finished with functional design and lovely details.

Our aim is that the woman who wears Helen Latifi headwear is a trendsetter instead of a follower and inspires and encourages others to make a difference in all aspects of life.

Welcome to a new generation of headwears. Be part of this trendsetting movement!

About the designer and doctor Helen Latifi

Helen Latifi, 34, was born into a family with Azerbaijani/Iranian roots and raised in Scandinavia. She works as a family doctor in amazing Northern Norway and has a passion for engaging in local community and volunteering work.

She thought that being a doctor would help save many lives, but her creativity wanted more from life. Her interest for fashion and empowering women encouraged her to start her own headwear brand focusing on functionality and luxurious quality – alongside a full-time job as doctor, wife and mother of two kids.

In her collection she combines Scandinavian simplicity with fabrics from pure nature.

A little about my background in regards to the choice of wearing a headwear.

I started wearing the hijab while in my first year of medical school. It was not just a spontaneous decision, but rather a deliberate and well-informed choice that wasn’t just about wearing a piece of fabric around my head, but rather an entire lifestyle I chose to live by. I actively chose a lifestyle based on practicing love on a completely different level. Therefore, my wardrobe was replaced with an appropriate wardrobe where being covered up was fundamental.

Helen Latifi M.D

As to headwear fashion and styles, it all started as a thought many years ago, when I got tired of tying my scarf the same way every day. It wasn’t really compatible with my interest in being a fashion-conscious woman with everything still having to match the hijab I was wearing.

Therefore, I started tying my hijab in several different ways, but since it was time-consuming, I gradually had the idea of a hijab that could be an instant item, like a T-shirt you could just put on. At the same time, I was having a lot of problems finding scarves in the right qualities.

The developed styles are just the beginning. The idea behind Helen Latifi headwear is not merely a personal design project, but should also be considered a new and different way to wear the hijab.

”I am grateful that you took the time to read my first blog post, and grateful that the project has finally been realized. With willpower, anything is possible.” – Helen Latifi M.D



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