βWhen Hafsa Lodi worked as a fashion journalist in UAE, the fashion stories not only inspired her but gave her an opportunity to explore the modest fashion industry andΒ to writeΒ a book. She talks about her book,Β βModesty-A Fashion Paradoxβ which she hopes will enlighten and inspire the readersΒ and changeΒ viewsΒ of modesty fashion.Β
Words: Rabiβah.M
As an individual, Hafsa Lodi likes to define herself as someone βinquisitive, creative andΒ in aΒ constant state of multi-taskingβ. With her journalistic background and experience as a fashion reporter for The National newspaper in UAE, she realised the importance of modest wear. β―Collating her fashion stories, she decided to pen these fantastic stories in the form of a book titled: βModesty- a fashion paradoxβ.Β
Despite a newspaper backgroundΒ working on a book was challenging, as she explains: βThe editing process was very tough, around 10,000 words were cut from my first draft. I also needed to ensure the overall tone was balanced and explored various aspects of debates and controversy.
The book took her a year and a half to complete. Topics such as Muslim women and modest fashion are truly sensitive, especially whereΒ the hijab is involvedβ.Β HafsaΒ tells meΒ thatΒ the book focuses on the βhowβ and βwhyβ of modest fashion becoming popular in the lead up to 2020. She evaluates the movement from feminist, cultural and political aspects.
Whilst working on the book she realised the historical context of Muslim womenβs dress codes. As she describes: βI learned a lot about various countries own approaches to fashion and was surprised to learn that hijabs were banned in the past, in most Muslim-majority countries.β It may appear as though the modest fashion industry is overrated which Hafsa certainly agreesΒ with: βI think itβs been tremendously helpful in shining a light on this driving retailΒ segmentΒ thatβs relevant to so many women; regardless of them being a Muslim, non-Muslim or entirely non-religious.β
She believes it is hard to ascertain whether outfits are adhering to an Islamic dress code since everyone has a different understanding and approach to fashion where they encounter hardships in dressingΒ according toΒ Islamic values.Β It also comesΒ down,Β however,Β to balancing this with contemporary styles and cultures,Β especially if one is residing in the West.
The emergence of the modest fashion movement indicatesΒ thatΒ there is a demographic of women for whom covering up is deeply ingrained in their lifestyle. She emphasizes: βI believeΒ the wider industry has recognised this as a consistent demand instead ofΒ aΒ fleeting, fad-based interest.β Choosing the title of this book was tough due to the many choices she had but βModestyΒ – a fashion paradoxβ felt perfect,Β since it encompasses the conversation and debate of the modest fashion industry,Β featuring the good, bad and controversial.
When asked to name her favouriteΒ author andΒ herΒ inspiration, she says: βI like the work of Michael Muhammad Knight and I love the books ofΒ ElifΒ Shafak.β Describing her fashion look, Hafsa gives me an interesting description: βIΒ usually wear aΒ floatyΒ floral midi-dress with a pair of clunky white trainers. As a new mother, living in Dubai I prioritise comfort over glamour but IΒ alsoΒ like to inject some personality into my style with kitschy accessories and a consistent cat-eye when it comes to beauty.β She hopes Muslim readers will feel a sense of inspiration and validation when they read her book and become enlightened and open-minded.
On a final note, she says …
βI hope non-Muslims will have an entirely different image in their minds of what a Muslim woman should look like once they finish reading the book.βΒ
Buy the book here
The adventurous spirit behind the pages of British Muslim magazine. As the Editor-in-Chief, Natasha leads with a passion for exploration and a pen dipped in wanderlust. With a keen eye for halal travel experiences and an insatiable curiosity for new experiences, she brings readers along on captivating journeys to far-flung destinations. Through her vibrant storytelling, Natasha invites readers on enriching adventures, where every experience is a window into the muslim world.
