Queen of all hearts Anya Hindmarch partners with the Mayor of London to fill the skies with red, love-infused inflatables
Bold, inflatable red hearts will be seen over iconic London landmarks as part of a playful new project called Chubby Hearts conceived by Anya Hindmarch as “a love letter to London.”
Love is in the air, quite literally, in London this week.
A campaign which launched on Valentine’s Day, the project marks the beginning of London Fashion Week in the capital and is supported by The Mayor of London, Sadiq Khan, and the British Fashion Council.
“These huge heart balloons animating our great spaces and architecture will show once again that London is open to talent and creativity and gives it a warm welcome,” said Khan.
The British designer is not showing this weekend at London Fashion Week, forgoing the catwalk in favour of “consumer happening” events.