Where Modesty Meets Motherhood – A New Chapter in Ethical, Elegant Design
In a landscape where fashion often overlooks the nuanced needs of Muslim mothers, a new brand is stepping forward with both purpose and style. Nabaya—a name that blends the spirit of the traditional abaya with a forward-thinking ethos—is on a mission to transform how Muslim women experience breastfeeding, blending modesty, elegance, and sustainability in every stitch.
Founded in London by mother and entrepreneur Maryam Saleemi, Nabaya is a women-led brand created by a mum, for mums. What began as a personal challenge—navigating breastfeeding in traditional attire—has grown into a full-fledged fashion label designed to empower mothers across the UK and beyond.
“Nabaya is about more than just fashion,” says Saleemi. “It’s about empowering women during a critical and beautiful phase of their lives.”
A New Era of Abayas
Nabaya reimagines the classic abaya with a contemporary twist—chic silhouettes tailored with the practical needs of breastfeeding mothers in mind. The brand’s debut collection, launching this month, features three exclusive, made-to-order styles, available in a selection of soft, universally flattering tones including Khaki Green, Light Powder Pink, and Peach.
Each design is thoughtfully crafted using 100% Tencel fabric—a luxuriously soft and eco-friendly material—combined with breathable jersey panels at the chest for ease and discretion during feeding. Functional details such as elasticated or rollable sleeves, deep practical pockets, and baby-safe milk buttons elevate these abayas far beyond typical maternity wear.
Sustainable Style That Speaks Volumes
At its core, Nabaya champions conscious fashion. From production to packaging, every element of the brand is underpinned by sustainability. Dresses arrive in plastic-free, biodegradable packaging made from wood pulp, a testament to the brand’s zero-waste mission.
“We want mothers to feel good about how they look—but also about the environmental choices they’re making,” Saleemi adds.
Real Mums, Real Representation
Nabaya celebrates motherhood in all its diverse, unfiltered beauty. Rather than opting for models, the brand spotlights real mums with their children, making authenticity a hallmark of its identity.
“It was essential for us to represent real women—those juggling motherhood, work, and faith. We want every woman who wears Nabaya to feel seen, celebrated, and strong,” says Saleemi.
Available Now Across the UK
With prices ranging from £99.99 to £125, each piece from Nabaya is custom-made and available to order via their official website, www.nabaya.co.uk. Whether you’re a new mum, expecting, or simply seeking elegant modest wear designed with care, Nabaya offers a fresh, fashion-forward approach to one of motherhood’s most intimate journeys.
Nabaya isn’t just a brand. It’s a movement—celebrating strength, style, and the sacred journey of motherhood.
Natasha Syed is the dynamic Editor-in-Chief of British Muslim Magazine, the UK’s premium Travel & Lifestyle publication catering to Muslim audiences. With a passion for storytelling and a keen eye for celebrating diverse cultures, she leads the magazine in curating inspiring content that bridges heritage, modern luxury, and faith-driven experiences.
Under her leadership, British Muslim Magazine continues to set the standard for authentic, and engaging trusted narratives, making it the go-to source for Muslim traveler's and lifestyle enthusiasts across the UK and beyond.
Natasha Syed is the dynamic Editor-in-Chief of British Muslim Magazine, the UK’s premium Travel & Lifestyle publication catering to Muslim audiences. With a passion for storytelling and a keen eye for celebrating diverse cultures, she leads the magazine in curating inspiring content that bridges heritage, modern luxury, and faith-driven experiences.
Under her leadership, British Muslim Magazine continues to set the standard for authentic, and engaging trusted narratives, making it the go-to source for Muslim traveler's and lifestyle enthusiasts across the UK and beyond.
Welcome to British Muslim Magazine, Britain’s leading Muslim lifestyle magazine offering inspiration, advice, shopping, food and halal travel advice to British Muslim audiences and international travellers. BMM is the perfect choice for everyone who wants to know more about our nation’s rich history and traditions.
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