The real power of Amazon’s Christmas advert

Featuring a Muslim cleric and a vicar, the advert denotes a powerful message and is praised as inspiring & different.

Amazon has certainly grabbed the best Christmas advert this year. Featuring a real Muslim cleric and vicar, it debuted on TV last week and viewers have praised the wonderful message of tolerance and inter-faith friendship at this time of year.

On Twitter Milhouse said: ‘Amazon Christmas advert hands down won it this year, proper love it.’ And another tweeted: ‘The Amazon Christmas advert is the best idc [I don’t care] what anyone says.’

Amazon refrained from hiring actors and worked with The Muslim Council of Great Britain and the Christian Muslim Forum and used a real priest and Imam – London vicar Rev Gary Bradley and Zubeir Hassam head of a Muslim school in Leicestershire.

Imam Zubier Mohammad said: “I have seen that through this little ad, millions of people are seeing the positive side of Islam.”

“At the moment with things going on around the world we are portrayed in the wrong way. I wanted to show that communities do work together. We have no issues. We can work in harmony.”

This advert is truly inspiring and we hope to see more like this in 2017!

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British Muslim Magazine

The adventurous spirit behind the pages of British Muslim magazine. As the Editor-in-Chief, Natasha leads with a passion for exploration and a pen dipped in wanderlust. With a keen eye for halal travel experiences and an insatiable curiosity for new experiences, she brings readers along on captivating journeys to far-flung destinations. Through her vibrant storytelling, Natasha invites readers on enriching adventures, where every experience is a window into the muslim world.