Channel 4 and Tesco Launch “Ultimate Ramadan Basket” with Top Creators
Channel 4 has partnered with Tesco for a new social-first series, Ultimate Ramadan Basket, bringing together creativity, culture, and community spirit for the Ramadan season. Produced by award-winning Gold Wala, the digital shorts follow comedian Ola Labib, creator Smash Bengali, and actor Dúaa Karim as they explore the ultimate Ramadan food essentials — from their personal favourites to Tesco’s must-have products. Will they agree on a definitive “Ultimate Ramadan Basket”? Audiences can expect laughter, learning, and plenty of mouth-watering discoveries.
Hanz MacDonald, Digital Commissioning Executive at Channel 4, said:
“We’re excited to bring the warmth and community spirit of Ramadan to our digital content. Working with talented creators to inspire Suhoor and Iftar feels like a natural fit for Channel 4, and we’re proud to support Tesco’s first social media–dedicated Ramadan campaign.”
Alicia Southgate, Head of Marketing at Tesco, added:
“Everyone’s welcome at Tesco, and this campaign allows us to celebrate our customers with inclusive content and products that matter to them. We hope it resonates widely and sparks inspiration during Ramadan.”
Faraz Osman, Managing Director of Gold Wala, said:
“Ultimate Ramadan Basket is funny, welcoming, and proudly rooted in real experiences. Partnering with Channel 4 and Tesco to celebrate Ramadan with confidence, humour, and visibility has been a genuine joy.”
The series will roll out on Channel 4’s Instagram, TikTok, Facebook, and YouTube Shorts from 24 February 2026, offering accessible, entertaining content for family audiences.
