Categories: EventsFood & Drink

Elephant Atta celebrates 60 years of being part of the family!

Elephant Atta has just turned 60 years, and to commemorate being the first South Asian Atta brand in the UK, they celebrated in style.

South Asian meals are incomplete without roti or bread and Elephant Atta has always aimed to be at the heart of the family by upholding traditions and nurturing generational memories with their premium quality flours.

To celebrate 60 years of being at the heart of each home, Elephant Atta held their diamond jubilee anniversary event at the Wembley London Designer Outlet, last month.

The festivities started in the morning when the community came together to celebrate with their families and friends. The guests engaged with exciting performances by the Giardino Strings Quartet and dances by the renowned Bhangra Dance London group, who showcased immense talent and energy throughout the day! Radio RJ Shabnam Sahi, hosted fun contests for participants to take part in, handing out Elephant Atta goodies as prizes!

One of the most memorable events of the day was the unveiling of a billboard on the main stage, to the beats of ‘dhol’ (Indian drums). The key visual was a representation of Elephant Atta’s consumers from different ethnic backgrounds, age groups, generations, and life stages. This took place amongst prominent community figures like Member of Parliament, Virendra Sharma and Muhammed Butt – Counsellor of Brent council. They congratulated Elephant Atta for its monumental 60 years.

Councillor Butt said “Elephant Atta has been a part of my life since I was a child to being here today, and now my own children are celebrating Elephant Atta”

MP Virendra Sharma said, “Elephant Atta has given pleasure and happiness to many families including mine” and spoke about the heritage they have created.

They were accompanied by Professor Kishan Devani and Michelin star chef Atul Kochhar, who congratulated the brand for 60 years of being so loved by every South Asian family.

Mary Wilson from Westmill Foods, who was also present stated “If we look back at our goal 60 years ago, it was to be at the heart of every South Asian family. It is absolutely wonderful to hear the stories straight from the community, in terms of role that our brand has played and the love that we have received”.      

Popular influencers from South Asian community such as @radikalkitchen, @15min_mom, @mahisarna, @cookingwithzainab, @DipnaAnand and @Diningandbeyond! all mingled with the crowd and took part in the festivities. All day, guests were able to enjoy delicious cupcakes made from the different ranges of Elephant Atta.

In addition to these exciting performances, guests were also given the chance to participate in Elephant Atta’s 60th-anniversary competition, where they were asked to share a story or recipe with Elephant Atta, and how it has impacted their family. The competition is still open, and we look forward to hearing your very own Elephant Atta story, make sure to share it on https://elephantatta.com/60years/ to have a chance of winning one of 6 Elephant Atta gold pendants, the runner-ups can win 60 silver pendants (Ts&Cs apply).

Elephant Atta is genuinely humbled by the support received over these 60 years and looks forward to being a part of your family for generations to come!

British Muslim Magazine

The adventurous spirit behind the pages of British Muslim magazine. As the Editor-in-Chief, Natasha leads with a passion for exploration and a pen dipped in wanderlust. With a keen eye for halal travel experiences and an insatiable curiosity for new experiences, she brings readers along on captivating journeys to far-flung destinations. Through her vibrant storytelling, Natasha invites readers on enriching adventures, where every experience is a window into the muslim world.

Recent Posts

Running for Hope, Faizal Momoniat’s Ramadan Challenge 2024

Extreme runner Faizal Momoniat has set himself a challenge this Ramadan – to raise £5,000…

1 week ago

Eid Gift Ideas for your loved ones

Eid al-Fitr is a time of joy, gratitude, and sharing blessings with loved ones. As…

1 week ago

Intrepid Travel launches tours of Saudi Arabia led by women, for women

Intrepid Travel introduces an exciting new adventure: a 12-day tour of Saudi Arabia, expertly guided…

1 week ago

Tackling Challenges, Cultivating Diversity, and Safeguarding Our Communities

Research conducted by YouGov and commissioned by Social Work England reveals concerning statistics: 39% of…

2 weeks ago

Discover New Horizons: Road Trips on the Canary Islands

Attention all adventurers! Get ready to immerse yourself on a journey into the heart of…

2 weeks ago

Mehwish Hayat & Ali Rahman Khan set to entertain this Eid with Daghabaaz Dil – Movie Trailer Release

Daghabaaz Dil is all set to be a delightful Urdu adventure comedy, penned by the…

2 weeks ago