The new ad is in Arabic with English subtitles, and comes at a time when Arabic females competing in sport is become more and more prominent. The new film by Nike about everyday Middle Eastern athletes was shot entirely in Dubai.
It’s very different and rare for a global brand such as Nike, to create a campaign, just about women in the Middle East and all in Arabic.
Nike say that they believe:
“if you have a body – you are an athlete and with this film we hope to inspire you, the women, and girls of the region to pursue that passion for sport or to try it for the first time #justdoit”
Nike Middle East
Natasha Syed is the dynamic Editor-in-Chief of British Muslim Magazine, the UK’s premium Travel & Lifestyle publication catering to Muslim audiences. With a passion for storytelling and a keen eye for celebrating diverse cultures, she leads the magazine in curating inspiring content that bridges heritage, modern luxury, and faith-driven experiences.
Under her leadership, British Muslim Magazine continues to set the standard for authentic, and engaging trusted narratives, making it the go-to source for Muslim traveler's and lifestyle enthusiasts across the UK and beyond.
