Hijabi Nura Afia makes a mark with Covergirl

CoverGirl commercial celebrates equality, features model wearing a hijab.

CoverGirl’s commercial for their new mascara is all about celebrating equality – not only eyelash equality, but also equality across race, religion and gender.

Nura is Covergirl’s first muslim ambassador.

The ambassadors featured in the video are Katy Perry, Sofia Vergara, CoverBoy James Charles, Muslim beauty blogger Nura Afia, DJ Amy Pham and young R&B duo Chloe x Halle.

Afia said she’s proud to be a Muslim woman breaking through to the mainstream beauty scene.

“It’s so amazing, because I feel like it’s never really been done before,” she told TODAY Style. “I’ve never seen a hijabi or a Muslim woman on a billboard in Times Square. That’s as big as it gets!”

“I think it’s very important that Muslim women — and just average people — get represented,” Afia, 24, continued. “I’m honestly an average person. I’m only five feet tall. I’m not the perfect beauty standard. I never had braces, so I have kind of crooked bottom teeth. This is unreal for me. I always thought I had to be taller and have perfect teeth to even think about being in something this big.”

British Muslim Magazine

The adventurous spirit behind the pages of British Muslim magazine. As the Editor-in-Chief, Natasha leads with a passion for exploration and a pen dipped in wanderlust. With a keen eye for halal travel experiences and an insatiable curiosity for new experiences, she brings readers along on captivating journeys to far-flung destinations. Through her vibrant storytelling, Natasha invites readers on enriching adventures, where every experience is a window into the muslim world.