In a nation redefining its global image, Princess Reema bint Bandar Al Saud stands as a trailblazer—not only in diplomacy but also as a powerful force in Saudi Arabia’s burgeoning hospitality and restaurant sector. While many know her as the Kingdom’s first female ambassador to the United States, her entrepreneurial efforts within the lifestyle and hospitality industry have equally shaped her reputation as a modern business leader.
Long before assuming diplomatic responsibilities, Princess Reema made headlines by spearheading innovative projects that bridged tradition and modernity. As the former CEO of Alfa International, she brought the upscale Harvey Nichols department store to Riyadh, which not only introduced luxury retail experiences to the Kingdom but also subtly redefined what female leadership could look like in the region’s commercial sector.
But beyond fashion and retail, Princess Reema has also invested in hospitality and wellness-focused ventures that align with Saudi Arabia’s Vision 2030. Her interest in luxury lifestyle experiences expanded into conceptualising high-end culinary experiences within Saudi Arabia, supporting restaurant development projects that merge international standards with Saudi heritage.
These efforts have contributed to a cultural shift: from exclusive male-dominated spaces to inclusive, design-led venues where Saudi women are both patrons and proprietors.
Her involvement helped lay the groundwork for women’s participation in industries like hospitality and F&B, which were once off-limits. Today, dozens of female-led restaurant startups in Riyadh and Jeddah cite her as an inspiration.
While Princess Reema’s focus has evolved globally through diplomacy, her entrepreneurial footprint remains embedded in Saudi Arabia’s changing social and economic fabric. As the Kingdom opens up to international tourism, thanks in part to Vision 2030, pioneers like her continue to play a key role in shaping how the world experiences Saudi hospitality—from the kitchens to the boardrooms.
British Muslim Magazine celebrates Princess Reema bint Bandar not just for her royal lineage or international influence, but for her courage to challenge norms and elevate Saudi Arabia’s hospitality sector—one innovative space at a time.
Image – Courtesy of Princess Reema Bint Bandar