Categories: INTERNATIONALTravel

Why Tourism Boards Need To Embrace the Muslim Travel Market

According to the latest report published by Mastercard-CrescentRating Global Muslim Travel Index 2023, there has been significant growth in the area of halal tourism.  In 2022 alone, 110 million Muslim international visitors were accounting for 12% of all international arrivals. This number is only predicted to increase to 140 million in 2023 and a further 160 million in 2024.

But this growth is not new. Prior to the pandemic, the Muslim travel market was growing exponentially, and many were starting to see potential in an untapped market segment. Presenting enormous opportunities for many tourism boards and businesses worldwide, it’s about time halal tourism is embraced and taken advantage of. 

Whilst many countries around the world are already accommodating many Muslim travellers with prayer spaces and halal food, developments are still to be made. If hotels, airlines and businesses want to maximise their revenue, it’s integral to understand the Muslim travel market. 

If you’re not convinced yet, CrescentRating – the leading authority on Halal travel and tourism – presents six reasons why tourism boards and businesses should fully embrace these developments and think more about accommodating Muslim travellers. 

Rapidly Growing Market

The Muslim population is growing faster than the global population, leading to more Muslim travellers seeking new experiences worldwide. The global Muslim population will reach 2.3 Billion by 2030, representing 27% of the global population.

Cultivating Brand Loyalty

Muslim travellers tend to be brand loyal and value businesses that understand and cater to their cultural and faith-based requirements. Therefore, businesses can foster strong brand loyalty by providing services and facilities that meet these needs, such as halal food options and prayer facilities, leading to repeat visits and positive word-of-mouth referrals.

Enhancing Destination Appeal

Destinations can showcase their inclusivity and cultural sensitivity, making them more attractive to a broader range of travellers. This positive perception can lead to increased tourism and more outstanding international recognition, benefiting local businesses and the economy as a whole.

High Spending Potential

Muslim travellers have been identified as having a relatively high spending capacity, particularly in travel, accommodation, and dining, as they generally tend to travel as families.

Competitive Advantage

Businesses and destinations that cater to Muslim travellers will gain a competitive advantage. By offering tailored services and facilities for Muslim travellers, companies can differentiate themselves from competitors and attract a larger share of this growing market.

Socially Responsible Tourism

Businesses can demonstrate their commitment to inclusivity, diversity, and cultural understanding. This benefits the local community by promoting cross-cultural exchange and aligns with the growing trend toward responsible and sustainable tourism practices.

Juber Ahmed

Juber Ahmed is our Digital Editor and travel enthusiast with a keen interest in Islamic history and heritage. He travels with his wife to various places around the world and writes about his experiences.   Juber's favourite Quote... "The World Is a Book and Those Who Do Not Travel Read Only One Page" [Saint Augustine]

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