Modest fashion world set to gather in Istanbul this April

Designers, celebrities and bloggers from around the world are gearing up for the third edition of Modanisa Istanbul Modest Fashion Week (IMFW), which will take place from Thursday 2nd to Sunday 5th April 2020.

Turkey’s avant-garde couturier Özlem Süer, who has dressed the likes of Meryem Uzerli, Lindsay Lohan, Norwegian Princess Martha, and countless Turkish stars such as Ajda Pekkan and Sıla, will open this year’s IMFW. Other designers showcasing their Ramadan collections in Istanbul include Zeina Ali of Jordan, who has won plaudits for her disability-inclusive collections and fashion shows, and fashion and beauty blogger- turned-designer Roza Jo.

Arinna Erin, who recently became the new face of Nike, and Feriel Moulaï will be gracing the Istanbul runway, while ‘global citizen’ Sophia the Robot will be on the front row and also participate as a speaker on a panel about ‘Fashion and Technology’.

Dedicated to modest dressing, Modanisa IMFW is the largest event of its kind in the world. Over four days, some seven thousand people will flock to the Zorlu Center in the heart of the city to see twenty trend- defining fashion shows ahead of Ramadan, hear globally-renowned speakers share industry insights, rub shoulders with 50 global influencers, and indulge in some retail therapy at the IMFW boutique pop-up market.

Serving as a natural bridge between Eastern and Western modest styles, IMFW annually offers a unique platform for designers, brands, influencers, buyers, and consumers to converge. Sponsored and organised by ready-to-wear fashion portal Modanisa.com, IMFW was first held in May 2016. Since then, this trailblazing concept has travelled to multiple international destinations including London (2017), Dubai (2017, 2019), and Jakarta (2018).

Event director Havva Kahraman said, “The story of modest fashion is ever-evolving and it’s great that Modanisa and Istanbul are at the heart of it. This year, we welcome internationally acclaimed Özlem Süer, who is celebrating her 30th year in fashion and is Turkey’s representative at Intercolor. She makes her modest fashion debut alongside young trendsetter Roza Jo, who will unveil her Turbans for Modanisa collection.”

“We are especially excited by our special guest Sophia the Robot. She is synonymous with the ‘future’, which is a major theme at Istanbul Modest Fashion Week 2020.”

Designers and visitors interested in participating or attending IMFW can register online. Visit the event website, modanisafashionweek.com