This is the first time H&M, the world’s second largest retailer, has featured a Muslim model wearing a hijab in a video designed to encourage consumers to recycle their clothes. And it’s opened up the debate on Muslims in fashion.
As expected, the video, released earlier this month and entitled “Close the Loop”, is a slick production by the Swedish brand. Urban scenes, stylish attire and models of various nationalities, genders and sizes.
